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BufferBox: Amazon Lockers? We Had That Idea First (wsj.com)
84 points by mmccauley on Aug 8, 2012 | hide | past | favorite | 46 comments



I actually worked with BufferBox this summer as part of my design class. They mentioned that while they and Amazon Locker were breaking new ground here in North America, this type of service is pretty old-hat in Europe. For example, DHL runs their PackStation service in Germany (and apparently in the rest of Europe too) [http://www.dhl.de/en/paket/privatkunden/packstation.html]. There are a bunch of other fairly large and developed competitors all over Europe as well.


Wikipedia also has an English article about Packstation: http://en.wikipedia.org/wiki/Packstation

(You might think it's only on the German wikipedia, that's why I think this is worthwhile to post.)


In Estonia we've had two-way boxes (where you can also send stuff) for a few years now. For example local eBay clone osta.ee uses it for quite convenient parcel service, as you sometimes don't really want somebody to ship to your home address.


Forgot the mandatory link: http://smartpost.ee/


These lockers are good, but what I think we should really improve is the quality/performance of our mailing/delivery systems. The lockers are just a patch to the existing lame systems.

If a company can deliver all days in a week (including weekends) and all time in a day (including evenings and nights), and the delivery men really called before they left a note, that company would win the game.


I actually think lockers are more convenient because I don't even have to think about the day and time. I just pick up my package when it's convenient.

I also imagine customized delivery times would increase costs and make logistics more difficult. The only place I know offhand that has customized delivery times is Tokyo, so I wonder how they manage. Probably more affordable in a high density area with couriers.


They do customized delivery times all over Japan, not only in Tokyo. Amazon same-day delivery is only in Tokyo though.


>* Probably more affordable in a high density area with couriers.* //

Presumably the couriers are low paid too.


One of the major problems with carriers is that they are being pushed to drive costs down from retailers who can demand it. Residential deliveries are costly because 50% fail on the first attempt (this is why UPS charges an extra $1.25 for residential deliveries). Shipping is quickly becoming a commodity. Locker delivery enables delivery density (multiple parcels at one stop), saves huge costs compared to traditional residential deliveries, and makes returns a whole lot easier and cheaper.


Good point.

I think at least they can first call you before they attempt to deliver the package. If you are not there, then just keep the package for the next day's delivery. This will avoid the delivery failure and save time of both sides.


As I understand it the van driver gets a computer generated route with delivery stops, their GPS then gives directions for the next stop. They enter delivery details and are tracked by a centralised computer.

Given this couldn't the central computer take the driver's current ___location and call/text the customer with an estimated delivery time that's going to likely be within a half-hour error window (closer I'd think in town). The logisticians must have a pretty good idea of the timing for a route after all.

So when you sign up you'd ask to be notified n hours before delivery. Once the route is calculated, with say n=1, if you're first drop then you'd have a call/text (1 hour) - (first leg duration) before the driver starts their round.

Wouldn't such a system reduce delivery failures, anyone know of a company that's tried such automated delivery notifications based on routing data? [and reverted?]


My FedEx driver used to call me 5-10 minutes before delivery. Was perfect to not miss a delivery due to being in the shower/down to the corner store for bread/etc. Or if I wasn't home he wouldn't even have to attempt the delivery.

Then they removed the drivers' cell phones as a "cost saving measure", and then the driver instead had to drive out to my place 2-3 times to make a delivery, wasting his time.


I always thought there were laws against running a service like this in the US. For example the rules for registering a USPS P.O. box are very stringent:

> To rent a PO Box, two different forms of identification are required. At least one of them must be a valid photo ID. [1]

This way they can actually track you down if you have something illegal shipped to the box.

A service like this where you can easily sign up without properly verifying your identity is just waiting to be used as a temporary drop-box for people shipping drugs from SilkRoad, people shipping goods they bought with a stolen credit card, etc.

[1] http://en.wikipedia.org/wiki/Post-office_box#United_States


That Wikipedia article described USPS PO Boxes. Private companies (Mailboxes Etc, etc) have offered similar services in the US for years, although they are not technically a PO Box. They may have similar requirements, but the link that you provided does not discuss it.


Right. USPS PO Box was just one example. It's my understanding that the other services have the same requirements.

E.g. I checked and UPS offers a service called My Choice:

> The UPS My ChoiceSM enrollment process uses public record information to verify your identity.

http://www.ups.com/content/us/en/resources/sri/ups_my_choice...


The CIA could just set up cameras facing a locker ___location (and possibly fit cameras in the lockers). Add some very expensive computing for facial and image [of the goods] recognition and you might be doing them a favour???


The Norwegian postal service have been offering locker facility for parcels for awhile. Mostly in train/tube stations. I dont think they have been used much.

While interested I never did use one when I lived there as they cost much more than a normal delivery to your door and are very limited on for how long they are stored. Useless if you are away for the weekend or week, when such a locker service would be ideal.

http://www.posten.no/17889/postautomat http://www.postennorge.no/nyheter-og-media/nyhetsarkiv/gamle...


.... And as it turns out they were abandoned in 2011. (Google translate to the rescue for most of you)

http://www.postennorge.no/nyheter-og-media/nyhetsarkiv/nyhet...

http://translate.google.co.uk/translate?sl=auto&tl=en...


Same here in Denmark: http://www.postdanmark.dk/da/Privat/Selvbetjening/D%C3%B8gnp...

The ones here are used quite frequently. The delivery is the same as to your door.


When someone says they had an idea first, it's almost always not true. I didn't know any similar technology but I was sure that statement was bullshit. Comments here proved me right. Just say "before them" instead of "first" and you won't end up looking like a douche (well, a smaller douche because it's still bad to cry about things like this).

PS: It might be that the writer came up with the word "first" as it is not cited.


Installing lockers is something that I would get into if I wasn't already involved with a company doing something very similar but not for package deliveries. Once you build out the infrastructure, you have an asset with good ROI and a moat against potential competitors. I know someone doing exactly this right now and is basically trying to expand as quickly as possible.


Same day delivery services like these have existed in Japan for years. They're wonderful.

But they lend themselves to low weight/high value goods that are easily shipped. And to highly concentrated population centers where the higher costs of same day shipping associated with operating a warehouse or retail store in an expensive environment can be amortized over higher margin goods.


It'll be interesting to see Amazon square off against a startup. They've been doing battle with B&M stores, Google and Apple. It'll be interesting to see how they deal with a company several orders of magnitude smaller than them. With the amplifying effect of YC behind them, it'll be interesting to watch.


So, if Amazon loses here, they still get to ship lots of products to people who might otherwise buy from a B&M store? Seems win/win for Amazon.


What a perfect solution for peer-to-peer delivery and selling/buying stuff from craigslist! Amazon may have their lockers, but there's plenty of room for this take on use cases that Amazon wont (yet) - run fast!!! :)


I don't think this is viable for Craigslist style transactions, meeting in person lets you verify the listing is what you expected and still leaves room for haggling if necessary. Picking up from a locker would require complete trust in the vendor and leave little room for recourse if something went wrong.

This could still be good for small transactions, Craigslist is just too small.


It may be possible to reduce some of the risk with escrow tied to locker opening and probably with added ID requirements and maybe recording of locker contents.


Which adds complexity. The CL model works as it's requirements are so simple, two humans that:

- Can communicate in the same language

- Can use a web browser

- Are able to make transactions of some kind (cash, check, Square, barter, CL doesn't care about the specifics)

Which makes their available market a rather large majority of the entire population of the Internet. Each extra restriction or requirement makes it less likely a given person will get involved.

Be very careful about "innovating" away simplicity.


Saw one of these outside Y Combinator the other week - seriously cool idea. Best of luck with it, hope you expand to the UK soon enough.


It would be awesome if YC became a locker ___location.


My understanding is that it is. There's been a box inside (and now out front) for a few weeks now.


There is now a kiosk outside YC and FedEx and UPS are now delivering to it.


You should get OnTrac to deliver to it as well, since Amazon often uses them.


It seems like Amazon uses OnTrac for delivery to certain areas. We haven't seen any deliveries come through OnTrac as of yet so Amazon may stick with UPS for the particular zip.


Any idea how fast will Amazon Lockers be rolling out across the US? Which metro's are they hitting first?


"Amazon Lockers are currently located in Seattle, New York, the Washington, DC area, and London."

http://www.amazon.com/gp/help/customer/display.html/?nodeId=...


I was offered local locations (all 7-11s) for an order I placed to the SF Bay Area yesterday, so it looks like SF can be added to that list.


Did you end up getting your order shipped there? I was given the option ship an order to one of the lockers in SF on Monday, but when I tried to select it, I got an error. In any case, it suggests that they should be available in SF soon.


They are available here in the Bay Area (I went to go see one last week). Only products fulfilled by Amazon can be shipped to locker locations.


this has huge potential if they do it right. Let vendors pay with bitcoin. Let them pre-ship product that can be unlocked with a qr code. suddenly the silk road gets a lot more interesting.


In a high-tech area, sure. In an area where vendors/customers don't even know what "a QR" is, Bali et al. will simply be wasting their limited storage space on a vastly unpredictable demand for products.


If you're going to pre-ship products and customers are going to leave home to pick them up, why not just stock them in a conventional retail store?


So, I ordered a Google Nexus 7 from a seller in the UK (not available in Germany). I really, really wanted to have that thing in my hands.

Unfortunately the guy used the Royal Mail and their daughter TNT for shipping, so no 'PackStation' for me.

Due to the totally useless tracking information I couldn't be at home, the thing was delivered to a nearby (just 200m!) shop. This shop opened at 10 and - due to summer holidays and reduced staff - closed at 15 again during that week. How braindead is this concept? Even a post office is more reliable and I've come to expect the PackStation service. The packet arrives as soon as possible (no 'customer not present' loops, no 'delivered to a neighbor' crap where I need to hunt that guy down and hope that he's home/available/opens the door, no trip to a weird shop (an antique furniture shop in my case), relying on their opening hours), I'll be notified instantly (SMS as soon as they close the door of that locker) and can pick it up whenever I want (like, drunk on a Sunday morning at 4 am - given I remember my PIN).

If you consider that these boxes are available ~everywhere~ in larger cities, you usually can schedule the delivery to a place that is on your way to work, home, the gym or near your favorite restaurant.

tl/dr: The service is worlds apart from 'You can pick up your thing in a shop at this address'.


Staffing, stock-control, low margins, ...

A locker system is a little like a store - a store that stocks everything [that fits in to the locker] has no warehousing costs and very little staffing overhead, that's accessible 24-7 52 weeks a year, that allows for pseudo-anonymous shopping.

The last miles are hugely costly and certainly within a city it seems a priori that the optimal method of delivery is to require me to shift my arse and pick the stuff up from a mile or two away.


1. You get exactly the product you want

2. You can collect the product whenever you want (24 hours a day)

3. Already paid, no queue

4. Price

5. Speed


Just want to say fuck QR codes and fuck bitcoin, not terribly constructive but two "advancements" that drive me nuts.




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