People who pay for consumer research type services. "I want a general-purpose systems programming language with a C-like syntax that compiles to native code. It should be statically typed and supports both automatic (garbage collected) and manual memory management." One micro payment later I have a list of links and reviews. In this case the research is the product instead of me.
I've known several people who developed quite a nice product, but felt that promotion and marketing were unethical. They failed to move a single copy, and wound up bitter and disillusioned.
> One micro payment later I have a list of links and reviews
You won't get on those lists nor will you get any reviews without marketing and promotion.
As long as a search engine can find your product, so can they. That's their job. Whether they would be able to review every candidate is another matter.