A lot of people have suggested that the idea is in opposition to free speech. The title can be misleading here. The article doesn't talk about banning 'advertising' - it specifically says "Any form of paid and/or third-party advertising would become illegal. Full stop." People can still advertise themselves using different channels.

With so much fake news and data, a lot of content has started to seem like white noise. Maybe this is a direction worth exploring for us as a society.