"Third, there are often large costs to users from
switching technologies, which leads to lock-in.
Such markets may remain very profitable, even
where (incompatible) competitors are very cheap
to produce. In fact, one of the main results of
network economic theory is that the net present
value of the customer base should equal the total
costs of their switching their business to a com-
petitor [19]."
> All this talk about having to train users... then the companies change the interfaces so much that even power users get confused.
I don't think this is a realistic assessment of the problem. Windows 11 slremains very much recognizable since the Windows 7 days, and the transition from Windows 10 to Windows 11 was seamless. Moreso with walled gardens like macOS.
In the meantime you can't sneeze in the direction of a mainstream windows manager for Linux without it introducing radical changes, not to mention how all distros are heavily fragmented and sometimes even customized.