As ads are getting crammed into more and more aspects of our lives both online and offline, what I find particularly creepy is there's been a push by advertisers and tech companies to normalize these practices to upcoming generations. It seems like we're getting pushed towards the status quo of Futurama where we'll have ads broadcast into our dreams... As is the case with idiocracy, that wasn't an instruction manaul. I can only hope we can push the Overton window back to a place where limitatons on advertising can at least be considered.