All Advertising is Marketing, but not all Marketing is Advertising.
I think the distinction should be thought of as Marketing (not Advertising) is to inform customers that opt-in to the information. Usually, marketing (excluding the Advertising arm) is for the benefit of a willing participant, where-as Advertising is for the benefit of both the willing participant and also the Advertiser (& advertising media) against an unwitting participant/user.
An example could be a product, company, political candidate's website that has a calendar for upcoming events, information pages about the product, etc. This can include tacky graphics and UI/UX, or even strategic language to stand out and show "personality". What it can not have are advertising boxes for unrelated advertising injections that the user did not go to the website to learn about. That would then be a Marketing site with banned Advertisements. The same for the Marketed product, they can not Advertise on unrelated media; basically inserting itself against the users will (the Advertised product being placed/injected/"forced" upon the person/user).
All Advertising is Marketing, but not all Marketing is Advertising.
I think the distinction should be thought of as Marketing (not Advertising) is to inform customers that opt-in to the information. Usually, marketing (excluding the Advertising arm) is for the benefit of a willing participant, where-as Advertising is for the benefit of both the willing participant and also the Advertiser (& advertising media) against an unwitting participant/user.
An example could be a product, company, political candidate's website that has a calendar for upcoming events, information pages about the product, etc. This can include tacky graphics and UI/UX, or even strategic language to stand out and show "personality". What it can not have are advertising boxes for unrelated advertising injections that the user did not go to the website to learn about. That would then be a Marketing site with banned Advertisements. The same for the Marketed product, they can not Advertise on unrelated media; basically inserting itself against the users will (the Advertised product being placed/injected/"forced" upon the person/user).