fun fact: sneakers are already $150. went shoe shopping at a "sketchers warehouse" and found a pair that fit well and noped them back on the shelf when I checked the price.

My sneakers have been $200* for the past 5 years but then they're made in the USA. It's time to buy a new pair.

* - I have a large foot and believe I'm paying primarily for the materials in my shoes, which easily weigh twice what my friends' shoe do!

Unless you're getting goretex or leather (and even then, shoes are small), there's not really anything in a shoe besides a bit of rubber, some EVA foam, and probably some plastic mesh. The materials cost is very low.

yes, I know we already have $150 sneakers, but you can get sneakers for $30 at Costco still.

The assumption in the modelling is that sales will decline proportional to the price increase. IOW, they'll sell 2/3 as many shoes at 150% of the price.

Probably not a great model, but it's simple and a reasonable guess. Remember all the competitors will have price increases too.