I wish the discussion included the margins the fashion industry makes. In the labor sector, 10%-20% margin is respectable. But in the fashion and consumer goods sector at least 30% margins are expected. 80% margins are normal
for “luxury” goods, which I’m sure is the bracket Nike falls into. I wish margins were included in the thread. It’s only true that everything increases in cost if you also have to keep the same margins.
OP will be talking about gross profit not net, and also totally ignoring the substantial overhead investments in brand marketing, customer service, stores, etc, that luxury goods brands have to make.