I also had the same thinking, when somehow my mother started watching Chinese TV shows. She first started with kdramas on Netflix, tried to watch a few Japense and didn't liked... then moved to Chinese dramas. And it seems, it's getting really popular here in Brazil. All anecdotical, but I know a few people that watch besides her.
Tencent has a streaming focused on international market called WeTV, there's also IQIYI. There's Viki too, that is from Rakuten - that is Japanese, but there's a ton of Chinese content there (which she also watches).
My nephew even learned a few words of mandarin (and Korean too) because she keep watching that all day.
Kdramas are really popular here, and don't think it's as popular as the US, my guess it's just the soap opera consumption Latin America was always huge, so it makes Asian dramas more palatable, as they are more soap opera style.
Now for music yeah, don't think Chinese music is that popular or will ever be compared to kpop.
Tencent has a streaming focused on international market called WeTV, there's also IQIYI. There's Viki too, that is from Rakuten - that is Japanese, but there's a ton of Chinese content there (which she also watches).
My nephew even learned a few words of mandarin (and Korean too) because she keep watching that all day.
Kdramas are really popular here, and don't think it's as popular as the US, my guess it's just the soap opera consumption Latin America was always huge, so it makes Asian dramas more palatable, as they are more soap opera style.
Now for music yeah, don't think Chinese music is that popular or will ever be compared to kpop.