Personally what I find interesting is getting insight into the trajectory of model abilities over time. Over the time I've been running these benchmarks, the writing has gone from pure slop, to broadly competent (at short form at least) and occasionally compelling.

I don't think it's much longer until they will be generating content you will actually want to read.

Meanwhile a lot of people are find use for LLMs for partner-writing or lower stakes prose or roleplay.