I think he missed one of the use cases for advertising: providing “free” services to people in the “third world”. I come from west Africa, majority of people can’t afford to pay for Facebook, YouTube, whatsapp etc even though these are their main means of communications. Even if they could afford it (“just a few cents is nothing” to us on here - to these people that’s how much they make in a day), they don’t use traditional banking services and certainly not access to credit and debit cards to make payments. I hate ads too, for all the reasons mentioned in the article. But I don’t see a feasible way to make these services available for the 1 billion plus people I’m describing. Open to ideas.