I think many were rightly adopting DEI initiatives in an environment post me-too and post George Floyd. I don’t think it was driven by hype but more a reaction to the environment which heightened awareness of societal injustices. Awareness led to all sorts of things - conversation, compassion, attempts to do better in society and the workplace, and probably law suits. You can question how motivated corporations were to adopt DEI initiatives but I think it’d be wrong to say it was driven by hype.