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15 different variants of the same product, all obviously cheaply made from the same factory, with varying degrees of quality control and reviews strewn about the various “brands” of the product so that it’s much harder to have a negative review everywhere.

Yeah, this sucks. Though the correct thing to do here is to enforce this hygiene on the platforms themselves. They have every resource and means to be able to prevent this kind of thing from happening. It’s just more profitable for them not to




There are flecks of gold in the midst of all that dirt.

I needed to make a 3/4" hole in a 1/8" thick mild steel angle to repair a cart. Didn't have a drill bit that size and quickly realized that a hole saw would be a better choice. Off to Amazon. After some browsing, found the same 3/4" carbide-tipped holesaw from a million resellers. Found a package of two for $13. Following the logic of "even if they only last for one hole, it's still cheaper than buying a good drill bit that I'll never use again", I ordered it. Item arrived and it looked as cheaply made as the photo!

But what do I have to lose? For $13, it's worth a shot.

Chucked up the holesaw, dripped some cutting oil on the metal and went to work. Fricking thing went through the steel like it wasn't even there. I was fully expecting that the teeth would chip off and go flying about halfway through, or it wouldn't do crap and the metal would work-harden, making my job even harder or worst case, the entire flimsy-looking thing would shatter (I have excellent safety glasses BTW). No, about 1 minute later I had a nice clean 3/4" hole with perfect edges that didn't even need deburring.

That led to the first Amazon review that I ever wrote: I was that shocked at how well it performed. Turned on my (Amazon-bought) stick welder and finished the repair.


I think the key is to have a sort of risk framework. Things that handle data, are a fire risk or are direct knockoffs avoid.

Otherwise it’s often a good value, and sometimes the “brand” name is really the knockoff with a trademark on the box.

The carburetor on my leaf blower failed and needed a rebuild. The “name brand” kits were $40-60 at Home Depot and Lowe’s. I got some random kit on Amazon that was the same main part, with a different (and better) kit of tubes, etc than the retail one.

Same thing with clothes. I’ve had great luck with workout clothes, my girlfriend did well with dresses and other stuff. Just be smart about it — $10 jeans are gonna be garbage.


I ended up drastically cutting back on Amazon purchases when they started getting flooded with brands like that.

Its absolutely on Amazon to maintain quality. There are certain brands and types of products I'll order there because they're just harder to find otherwise, but its mostly a last resort these days given that Amazon doesn't care to curate what is on their "shelves".


If the quality sucks (or at least doesn't match expectations), return it. Shipping is fast and returns are easy. The vendor takes the consequence of the return. Rarely do I buy product that has subpar quality that I need to return it. Just do your research.

This is why I still buy from Amazon.


Hah, well easy may be in the eye of the beholder. The closest dropoff for Amazon returns is about a 20 minute drive, its a CVS that has lost one return I tried to send back. I often don't leave our farm more than once a week, mailing off a few returns a year isn't a big deal but I don't want to make a habit of it.

My research, and experience with Amazon, just left me avoiding it when I can. That's not always possible and there's plenty of good stuff to buy on Amazon as well, but 2 day delivery can mean a week here and returns aren't as simple as dropping it off a block from an office in the city.


Returns aren't easy when Amazon threaten to ban you for returning too many items.


I love it in terms of consumer experience. I like several products from AliExpress and the like, but sometimes find they're available for the same price or cheaper and faster with better customer service from Amazon. I don't care that they have generic brand names in either case


I'm with you. I don't really understand the complaints, since Amazon's return policy means that you aren't really taking a risk when you buy, even from randomly-named brands.


Not all harms of using inadequately QC’d or deceptively marketed products are adequately remedied by a reasonably easy return and refund policy.


Especially when those retuns usually go to landfill instead of being restocked


I was thinking more of from the individual consumer perspective rather than diffuse externalities, but that's a good point as well.


That rather depends on your ability to evaluate what you get. I have no qualms telling non-technical people "buy USB-C chargers from the Apple Store", knowing perfectly well what quality I will get. However, you can't even guarantee you'll get something genuine from Amazon anymore even if you select that exact same product.


Exactly. And most people think, "well, I'm super technical, so I'll know," but that only works for your own field. I can tell if a USB-C charger is genuine or not, but I know that I don't know enough about clothing irons or magazine sleeves or a hundred other items to tell if it's crap or not within the return period. Sometimes, I may never know if I don't try a different one for an extended period of time.


An easy example of the harm:

https://www.youtube.com/watch?v=B90_SNNbcoU&t=1688s

I'll just return the fuses to Amazon after my family burns up I guess.

Now expand that to people buying supplements, bolts holding things in place that can harm people, etc from Amazon.


There are negative externalities caused by buying and returning stuff.


> Amazon's return policy means that you aren't really taking a risk

Depends how much you buy. If you end up returning too much stuff, Amazon will ban you.


[flagged]


It only shows what people are buying, not what they want to buy. Cheap crap might sell a ton because it's cheap and listed at the top of the search results. Which then feeds into it being kept at the top of the search results. A lot of times if the item is cheap enough people don't bother with returns and rather just throw the item out, something that will go completely unseen by the metrics.

Ratings are also not very helpful because they are manipulated in a variety of ways. Things like bots/mechanical turks, putting offers in the package to give people money back if they rate the item 5 stars, or hijacking a well rated product listing by changing it later or taking advantage of item variants system.

So, I very much don't trust any of their data myself.


> putting offers in the package to give people money back if they rate the item 5 stars,

I had something similar but more convoluted happen with the car mount I got for my phone. The box included a card stating to email them to sign up for their warranty. Emailing them signed me up for their loyalty emails, which are infrequent enough that I actually didn't mind them. The loyalty emails frequently included offers of "free gifts." One day, I actually replied to one asking for it, and they explained I'd be buying it from them on Amazon and then they'd pay me back for it-- in exchange for a review, of course.

I'd had similar things offered to me as a YouTuber with companies wanting "reviews" but making me do the purchase myself (I've done one or two of them). The fact that it's just being offered to mainstream consumers now is ridiculous. It means you can't trust any of the reviews (or at least the positive ones; I normally look for negative ones with photos these days).


I don't think its so easy to pull apart what people are buying and what they want to buy.

Amazon has a pretty crippling hold on the online retail industry, and they collect massive amounts of data to decide what to put in front of people.

Targeted marketing and the partnership between marketing and psychology is nothing new, it has gotten stronger though. I have a hard time looking at a market run like that as a roughly free market where the successful products indicate what buyers actually want rather than what they were best coerced (or "nudged") into buying.


I would say there are other viable platforms people could offer on but Amazon actively punishes people for trying to work out of their ecosystem by penalizing them for offering lower prices than on Amazon


It's an optimization loop where one part of the cycle (showing people stuff and seeing if they buy it) is very fast, and one part (product development) is very slow. This is sure to find local, rather than global maxima.


> Amazon’s relentless quantitative focus

It’s 2025 and I still get the “I see you bought a stapler, what you obviously desire is twenty-five more staplers” treatment from Amazon.


ROFLMAO


Yeah, and it's not even necessarily a problem with the product itself. Sometimes I do want something cheap and disposable. The problem is that you have roughly zero information about the retailer, and manufacturer, and anyone in between. If one product listing gets bad reviews, someone can spin up 5 more listings with slightly different metadata. It's effectively a Sybil attack against the reputation system of the market.


It's all just the same crap you'd find sold by a "proper" retailer. Where do you think they get their stuff from?

I'll gladly take the cheaper alternatives instead of being charged 2 or 3 times the amount I'd pay if I import it myself.




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