You both are wrong, thee is actually a symbiosis. Media (any kind) need freaks, maniacs, disasters to generate views, and keep common people puzzled, thrilled, and entertained. Anons need lulz. Therefore complete nonsense — “white poodle is a secret way to say Heil Hitler to the ones in the know” — will be reported in hopes that it won't fizzle out, but will become the next media sensation, and immediately there will be threads from totally legit specialists discussing how to breed the whitest dog possible.

You are describing exactly what I said: the media makes up nonsense--or is fed it by activists--and then people think it is funny and play with the idea.