> More often that one would like, enterprise SaaS sales isn't about having the best product - it's about convincing the CTO he's going to feel like a king whenever your sales reps are in town
As far as I can tell, selling B2B security products is mostly about making C-suiters feel like they're in a political thriller. They even build (and, at least when needed for these purposes, staff!) fake and useless "war room" sets to walk the guys through, inefficient dashboards that nobody doing the actual work uses because they suck but they look cool, stuff like that.
As far as I can tell, selling B2B security products is mostly about making C-suiters feel like they're in a political thriller. They even build (and, at least when needed for these purposes, staff!) fake and useless "war room" sets to walk the guys through, inefficient dashboards that nobody doing the actual work uses because they suck but they look cool, stuff like that.