The implication is that the users that are being constantly presented with CAPTCHAs are experiencing that because they are unwittingly proxying scrapers through their devices via malicious apps they've installed.
or just that they don't run windows/mac OS with chome like everyone else and it's "suspicious".
I get cloudflare capchas all the time with firefox on linux... (and I'm pretty sure there's no such app in my home network!)