It's important to note that this is not a new or unique feature of social media. At least in our lifetimes, conservative moguls have always had a habit of buying up as many media outlets as possible and polarizing the constituency with unhinged stories. Before social media (everything I don't like is woke), it was cable news (Obamacare means death panels for your grandmother, stay tuned), before that it was talk radio (Rush Limbaugh calling Bill Clinton an extreme leftist), before that, it was the papers (get a load of this nerd Dukakis in a tank, in this op ed...). Today, it's all of the above.

If anything is different today, it's not that social media makes things easier or faster, because we've always had 24/7 talking heads on TV or the radio, we had dailies with evening editions, etc. It's that consolidation is even more prevalent today.