Depending on the region, "reasonably insulated home" really is the factor that makes this not so viable for a lot of people. In my Mediterranean-adjacent climate country, most homes are just not well insulated at all, and having heat running 24/7 during winter is extremely costly and inefficient even if the heating is on a low setting.
These home will most likely have a split air con, which will be the most efficient way of heating them. Also there is so much other room for improvement like drafty windows and doors etc.
In many warmer climates, the mini split air conditioners sold are cooling capability only. This is much cheaper to purchase for a 12,000 up to 24,000 btu/h unit than one which is also capable of heating the interior.
