I think this is probably inevitable in any system that 1) isn't used purely for pragmatic reasons -- and then turned off and 2) has some demand for novelty from its users.
So yeah, while the Facebook timeline is a mess, the real question is: what is the intended purpose of scrolling the timeline in the first place? For most users it isn't a clear case of "I want X" and they don't actually have a specific goal in mind. Instead, it's some combination of seeing what your friends are doing and be entertained by novel items. From that perspective it's inevitable that the timeline would end up this way.
The line between serious and frivolous vanished. Edutainment,
gamification of work... the lines blur. I won't get into why I think
this is deliberate but for many people I ask, social media occupies
the same space for novel gossip as being "essential to business and
career". For a proper separation of concerns I think tech is set to
split into what is serious, essential, regulated - and everything else
that is some variation on entertainment. Where that leaves companies
that ride on deliberate ambiguity and confusion, I don't know.
I'd say the real problem is trying to be all things to all people. Why should Facebook be a place to keep up with your friends' activities and a place to watch short videos from random people and a place to organize virtual clubs and....
Those should all be separate things. But tech companies are far, far too large, and growth must be achieved forever no matter what.
I don't think that's necessarily true. Why not offer alternative feeds or filters then?
I think maximizing profit and sacrificing usability is a very clear motivator in many of these cases.
On mobile at least, the friends tab no longer just gives you suggestions, but actually gives you a friends feed. Doesn’t help if what you actually want are the groups you’re part of, but it’s something.
So yeah, while the Facebook timeline is a mess, the real question is: what is the intended purpose of scrolling the timeline in the first place? For most users it isn't a clear case of "I want X" and they don't actually have a specific goal in mind. Instead, it's some combination of seeing what your friends are doing and be entertained by novel items. From that perspective it's inevitable that the timeline would end up this way.