That's a supply:demand problem that will normalize in the long run though. Ford hedges their bets by not producing something risky at full-tilt; dealers maximize their profitability with an in demand model. (Especially since they're not making the absolute markup by selling full-loaded F150s at higher price points)

Ford’s pretty heavily discouraging that, and the supply/demand on the Maverick has pretty much equalized now. I put down a deposit for one recently under MSRP.