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> The "Google's search is garbage" paradigm is starting to get outdated

Quite the opposite. It's never been more true. I'm not saying using LLMs for search is better, but as it stands right now, SEO spammers have beat Google, since whatever you search for, the majority of results are AI slop.

Their increased revenue probably comes down to the fact that they no longer show any search results in the first screenful at all for mobile and they've worked hard to make ads indistinguishable from real results at a quick glance for the average user. And it's not like there exists a better alternative. Search in general sucks due to SEO.






Can you give an example of an everyday person search that generates a majority of AI slop?

If anything my frustration with google search comes from it being much harder to find niche technical information, because it seems google has turned the knobs hard towards "Treat search queries like they are coming from the average user, so show them what they are probably looking for over what they are actually looking for."


Basically any product comparison or review for example.

Let's try "samsung fridge review". The top results are a reddit thread, consumer reports article, Best Buy listing, Quora thread and some YouTube videos by actual humans.

Where is this slop you speak of?


> Quite the opposite. It's never been more true. I'm not saying using LLMs for search is better, but as it stands right now, SEO spammers have beat Google, since whatever you search for, the majority of results is AI slop.

It's actually sadder than that. Google appear to have realised that they make more money if they serve up ad infested scrapes of Stack Overflow rather than the original site. (And they're right, at least in the short term).




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