Yup. My grocery store raised bananas from 49¢/pound to 55¢/pound this week, with a sign about 10% tariffs… but the tariff would be on their wholesale costs, not the shelf costs. They're probably paying 1-2¢/pound extra.
People have a hard enough time understanding who pays tariffs. Stores'll be able to muddy the waters this way pretty much at will.
Grocery stores have famously low margins. Everyone thinks they’re cash cows, but they have some of the thinnest profit margins of common consumer businesses.
Stores often sell common staples like bananas, generic milk, and other basics at close to cost. They’re the things that get people in the door. They make their profit on things like cereal, deli meats, packaged goods, and other non-staple items that people also buy once they’re inside.
It’s similar to how many gas stations compete on cost of gas to get people there, but hope that you’ll stop inside and get a $6 drink or some $5 packaged snacks.
Then you have to consider all of the other things that go into a store are also tariffed. The parts for the trucks that transport the bananas have tariffs. Many of their cleaning supplies. Parts for the checkout registers. The light bulbs they have to replace. Many of those tariffs could be well over 100%. They have to make up that price in the cost of bananas and everything else.
I moved to the USA from Belgium, and in the USA I have also seen that the lessee of said space stocks the shelves.
Of course, I didn't know this, which was very weird when I saw someone those stocking shelves, only to be met with a 'sorry, I don't work here' response when asking them a question.
It depends. Some companies choose to stock shelves themselves in order to make sure their products are properly stocked. Coke/Pepsi and their subsidiaries are this way. It ensures that old out of date product isn’t getting shoved to the back of a shelf, allows them to keep a better track on refills (thus an estimate of sales), so on and so forth. In other cases, the store sometimes requires it to alleviate their own stocking burdens. The vendors are also generally the ones who set up the sale advertisement displays (end-cap or stand-alone). It tends to be a win-win because the vendor gets to advertise with a large display and the store may sell more product (and doesn’t have to set the crap up or take it down). Though, anything can be anything from store to store, so these aren’t “rules”.
Everything in the world makes more sense when you accept that it’s all supply and demand. The net worth of the family that owns the business is irrelevant.
Supply and demand can both be impacted by perception, which can be tweaked by humans.
If tariffs increase the wholesale cost of an item by $1, but you can make consumers think $5 retail is what the increase should be, that’s an extra $4 in your pocket.
Economics education doesn’t stop at 101 for a good reason. “Supply and demand” is like “veins carry deoxygenated blood” - it’s largely true, but further learning reveals complexity.
Yes. If people are unwilling to pay $5 more, they will buy less or buy none. That decreases profits due to decreased demand. Now there is more supply than demand, which means you need to make the purchase more attractive, which generally means spend more on advertisements/rebates, lowering the price to an acceptable rate or improve the product value. Or strike a balance where you shrink both the cost (size), and price, and advertise the cheaper price to make people think they are getting a better deal when they are really just buying less for the same price (or more). Round and round it goes; supply, demand, and misleading.
People should remember that it isn’t just the corporations who raise the price that are at fault, it is the people who are unwilling to go without it when the price is overinflated. Yes, then we nit-pick into things like medical necessity and … thus back to the point that it is both supply and demand, and not.
It's not a pity. It's a valuable tool to understand behavior as it relates to supply and demand.
Supply and demand isn't the only thing that exists, but basically everything else feeds into and informs it. It isn't the only starting position, but you can reach basically any point from it.
The chain, itself, did $11B in revenue in 2020 for its ~100 stores. It's privately held, largely by the family and their friends. I certainly don't doubt they've purchased other investments with the proceeds over time, but they're making plenty.
no - I guess that the massive net worth of that family is related to capital investments.. the value of the property that a store sits on, with no debt.. skillful use of traditional investment vehicles using a predictable cash flow. things like that. Many frugal and tireless small business in the large port city here in California fail.
Pretty sure those bananas are grown elsewhere. Hopefully we'll still be able to get bananas in the near future. At some point, buyer demand will drop so much it may not make sense to ship them.
Yes. But the tariffs are on the import price, not the shelf price.
The shelf price went up as if it were on the shelf price, because consumers won't realize/understand the distinction. (Hell, a good proportion of the population still thinks someone else eats the costs entirely.) We saw the same thing during COVID - "it's because of COVID / supply chain issues" was the magic wand you could wave around to raise prices. Some of those increases were warranted, for sure. But all? Almost certainly not.
Import price + margin (and that covers a lot of ground) = shelf price.
So the one is necessarily influence by the other. I'm not sure where the breakdown in your understanding is. Trying to make a distinction doesn't really make sense. Somebody IN THE UNITED STATES is taking the brunt of this. More often than not, it will be the end-consumer.
"We saw the same thing during COVID" hints that you might understand the larger picture. You're on the right track: This comes down to supply chain costs.
But what do you mean by “warranted”? Businesses are free to set their prices as they see fit (with some caveats), and you generally expect them to do so in a way that maximizes profits.
The prices before these tariffs were arrived at by some confluence of factors such as cost and competition, it wasn’t some universally agreed “fair pricing” scheme that determined them. So what does it mean for a price to be warranted?
Now businesses have to raise prices because of the aforementioned tariffs, and, you speculate, they will add some extra margin because they think the customer is primed to accept higher prices right now than they’d normally be.
First of all, is that the end of the world? If this is only made possible because the wool has been pulled over the customer’s eyes, then at some point there will be a correction in the other direction - unless you’re saying that there is actual and widespread price-fixing (which is illegal and enforced as such). This particular mechanism on its own won’t cause prices to spiral out of control or anything.
Secondly, even if you think it is bad and don’t want it to happen, how would you prevent it? I can’t come up with a single feasible approach that isn’t basically halfway to socialism (which is fine if that’s your preference, but then that’s a larger conversation).
In this case, I believe many companies raised pricing more than they needed to, because people misattributed the source of those increases. If, say, ice cream doubled in price in normal times, people would cry foul. COVID gave an ironclad excuse.
> unless you’re saying that there is actual and widespread price-fixing (which is illegal and enforced as such)
I see very little evidence of this. We're great at innovating new ways to price fix without attracting (or successfully fighting off) regulatory attention.
Like outsourcing the price decisions to a third party…
We haven't had 49 cent bananas in my market for a longtime, so I'm wondering if they were adjusting for tariffs as well as just general inflation at the same time (but the sign wouldn't be honest in that case).
People have a hard enough time understanding who pays tariffs. Stores'll be able to muddy the waters this way pretty much at will.