800-GOOG-411 was planned to do a similar thing; the difference is that was online for 3 years and unceremoniously shut down, versus this one which is still in operation 72 years later.
It's pretty well understood (and was at the time) that the project was aimed at collecting voice sample data for further voice-recognition and AI work:
"Google Shuts Down GOOG-411" (October 9, 2010)
The service has helped Google build a large database of voice samples and improved the voice recognition technology. Here's what Google's Marissa Mayer said about GOOG-411:
"The speech recognition experts that we have say: If you want us to build a really robust speech model, we need a lot of phonemes, which is a syllable as spoken by a particular voice with a particular intonation. So we need a lot of people talking, saying things so that we can ultimately train off of that. ... So 1-800-GOOG-411 is about that: Getting a bunch of different speech samples so that when you call up or we're trying to get the voice out of video, we can do it with high accuracy."
""The 411 Parable": Make sure you are playing the same game." (2011)
But just when the "head-to-head" competition was rolling Google announced GOOG-411 was no more... they'd captured all the human speech they needed to train their algorithms and were on to bigger and better things... Huh, voice recognition... algorithms?
Google has squandered so much good will over the years. This is a good example: expenses wouldn't even be a rounding error, and it could have given so many average folks a positive experience with the company.
Aha! Minor blast from the past. I just realised my a/c might still be alive on there and there it was. I think I logged in after 3 or 4 years. Old Reader. I think I had deleted my a/c on Ino Reader. I used to follow couple of niche Hindi blogs and they shut down years ago; some Engish language as well (from all over the world). Most of them were anon. I kept coming back for years but they were gone. That's what killed the RSS/blogs for me, not the demise of Google Reader. It stopped being the place I knew in my own individual/idiosyncratic way.
I suspect something similar would happen to podcasts for me, maybe sooner than I am hoping for. And podcast player apps.
Even their SMS api (GOOGLE) was shut down. That was just an automated google search and didn’t have to be staffed. Used it all the time to ask a trivia question or convert some units or get nearby locations. Like text pizza and my zip code and it would reply with 3 names and phone numbers. It made dumb phones smart.
It would be somewhat niche, but if you have an iPhone and somehow wanted the Hey Google reaction instead of Siri, could still find use as a hands-free information source.