I'm sure it's beside the point but...

Your benchmark for "long flowing beautiful content" is apple.com? It's competing with Hemingway?

Spoken like a true "just the facts" guy. If this is a competition then Hemmingway is losing hands down. Serious well-funded marketing departments came up with that long-form style, because that's what the vast majority of people respond to. I'm just happy they have a tiny "tech specs" section for me (and presumably you).

I just went on apple.com and tried for 8 minutes to find "long beautiful flowing content". Most of the actual text I came across there were not-so-beautiful legal disclaimers...

Can you share a link to what you mean?

I meant the whole site. I was using the word "content" broadly. That website is far from concise. 50 pictures of everything.

I would argue that pictures are concise, at what they’re aiming to do.