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In defence of the Polaroid: the novelty is a hit with people, it creates not only lasting memories but souvenirs from a time and a place. They’ve got vintage appeal and the often bad white/colour balance means that the focus of the photos is usually about the people and the moment, and less about the quality of the photography itself. I think they’re kind of the perfect balance.





There's something about the immediacy and physicality that makes the moment feel more real, more grounded



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