Cheers. I saw that one and liked it. I do wish the title was "It's not just the incentives". Incentives are people and artifices. The latter deceptive or not. But the point being in feedback.
I think the intention of the title was to fire people up a little. Let them cook and not get away with passing the buck. Ultimately the incentive structures are a product of our actions, and the author does make that clear. So in effect, it all comes down to us.