It's a tricky one; one wants to trust the media because they should have integrity and checks and balances and the like - which you don't know if unafilliated independent bloggers have.
But the bloggers are also great, but you need to do some more homework to decide if they are trustworthy - no editorial team, no journalistic ethical codes (if those actually exist), etc.
The other factor is that a lot of the conspiracy thinkers based their beliefs on blogs or the equivalent thereof (FB posts, youtube videos, etc), stuff you wouldn't see in the mainstream media - because it's nonsense, but the fact the mainstream media doesn't cover it actually draws the attention to the conspiracy bloggers.
But the bloggers are also great, but you need to do some more homework to decide if they are trustworthy - no editorial team, no journalistic ethical codes (if those actually exist), etc.
The other factor is that a lot of the conspiracy thinkers based their beliefs on blogs or the equivalent thereof (FB posts, youtube videos, etc), stuff you wouldn't see in the mainstream media - because it's nonsense, but the fact the mainstream media doesn't cover it actually draws the attention to the conspiracy bloggers.