What? First, I'm pretty sure you're the creator so you don't have to be noble about it.
Second, the word "Helvetica" is trademarked in reference to a font or a software program relating to fonts. So unless he plans on selling a font called Helvetica, he can write the word as much as he pleases. It's the Latin name for Switzerland.
Third, until you trademark the term Helveticards and he starts offering a product in a similar likeness, this discussion is between him and Linotype. Stop trying to peddle your own product. Too bad, because I actually like your cards!
My goal wasn't to peddle my product. It was more to protect the existing brand that I've created around the product.
While you aren't completely correct in your second point (as I found out in my own dealings with LinoType), I do want to take a moment to apologize. I'm sorry for barging in a causing raucous that could have easily been handled privately.
To all, please accept my apology for lack of tact. You live, you learn, you do better next time.
Second, the word "Helvetica" is trademarked in reference to a font or a software program relating to fonts. So unless he plans on selling a font called Helvetica, he can write the word as much as he pleases. It's the Latin name for Switzerland.
Third, until you trademark the term Helveticards and he starts offering a product in a similar likeness, this discussion is between him and Linotype. Stop trying to peddle your own product. Too bad, because I actually like your cards!