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> the market would be very different (No free/freemium apps

Most freemium apps seem to rely on in-app purchases, not ads. (Leaving aside the ones that combine the two by having you pay for not having ads, but many apps manage to come up with something more creative than that.)

And quite a few free apps exist that don't have ads.




In-app purchases are most commonly a supplemental revenue stream. Most of the largest free apps are backed by ad revenues.




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