> I don't understand, can you elaborate? How can advertisements be targeted without tracking?
Keywords is how Google does it. Try using Google in Incognito mode (or whatever your browser of choice calls it) and note the relevant ads. Obviously this does not work as well in all apps, but to say you can't do targeted advertising without tracking is not true.
Keywords is how Google does it. Try using Google in Incognito mode (or whatever your browser of choice calls it) and note the relevant ads. Obviously this does not work as well in all apps, but to say you can't do targeted advertising without tracking is not true.