If you're recruiting by people who "love what they do" - that's awesome .. but don't forget they need to have a life and a family they're likely taking care of, too: if you're recruiting for the positions wherein 50 or 60 hours is "normal", then I hope you're only getting single folks who don't care if they have a life :)

The occasional long week is fine - but I'm going to be a lot more interested in someone who is good but expects a "normal" amount of work.