Google is going to be able to sell personalized advertisements in TV shows. Forget targeting networks or shows, Google can hit exactly me, complete with all my search history.
At the beginning, they're only going to have a few ad slots to work with, but the next step will be to negotiate with the ESPNs/Discovery Channels/MTVs to expand the number of ad slots they personalize. (Advertisers are going to demand it, since this blanket show the same ad to everyone watching is incredibly dumb.)
If the cable companies had their act together they'd have done this years ago, but a few minutes with my cable box convinces me they're no where near able to pull this off.
> "Google is going to be able to sell personalized advertisements in TV shows. Forget targeting networks or shows, Google can hit exactly me, complete with all my search history."
I'm all for disrupting the oligopoly that cable companies set up, but this point you're making in particular (ie. ultra-personalized TV ads) is not something I'm looking forward to.
At the beginning, they're only going to have a few ad slots to work with, but the next step will be to negotiate with the ESPNs/Discovery Channels/MTVs to expand the number of ad slots they personalize. (Advertisers are going to demand it, since this blanket show the same ad to everyone watching is incredibly dumb.)
If the cable companies had their act together they'd have done this years ago, but a few minutes with my cable box convinces me they're no where near able to pull this off.
Google is going to make a killing.