Well believe it or not but some people don't like the idea of targeted ads, which is the result of Google's scanning. Small anecdote, when my 66 year old father found out that a grocery store chain was sending him "personal deals" based on what he had bought using their card he immediately went home and cut it. He thought (and thinks) that no one should be keeping tabs on his buying patterns for commercial purposes, even though he might stand to gain from it. I was kind of suprised by his harsch reaction at first but later I was actually kind of proud of the fact that he cared so much about his personal privacy and integrity. This might seem shocking to the "web generation" but I think it can be a quite healthy and refreshing mindset sometimes.

On a personal note I have taken an interest in Xamarin's stuff lately and since Google is the all-seeing-eye of the web that means I now see Xamarin ads wherever I go (those not caught by adblock that is). Maybe I should care more as well, the more I think of it the less ok it feels.