Considering one of their most successful games has been Zynga Poker for a while, it's surprising it took this long.
What they do have, however, is a very captive network audience. Assuming they have the right targeting, they should be able to run interstitials driving players from their free games (especially Zynga Poker, Zynga Slots, Zynga Slingo) over to these sites at a low cost. You don't have to agree with their creativity to see that this is a no-brainer for them.
What they do have, however, is a very captive network audience. Assuming they have the right targeting, they should be able to run interstitials driving players from their free games (especially Zynga Poker, Zynga Slots, Zynga Slingo) over to these sites at a low cost. You don't have to agree with their creativity to see that this is a no-brainer for them.