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How on earth is the FarmVille-branded page of cute-fluffy-animals-with-gambling legal, or even just acceptable?

Screenshot here:

http://tctechcrunch2011.files.wordpress.com/2013/04/screen-s...

I'm genuinely shocked.




What's wrong with it?


What's wrong with it?

It's exploitative; the graphics appeal to small children. Encouraging those that aren't capable of understanding gambling is generally frowned upon, in the UK at least.


Firstly, gambling is illegal for minors. Secondly, have you ever seen slot machines? Players like to pick machines they feel comfortable with. This is Zynga using their own branding to diversify into another product.


Firstly, gambling is illegal for minors.

You think making something illegal stops it from ever occurring?

Secondly, have you ever seen slot machines?

Honestly, no, although I've seen fruit machines in pubs, which I presume operate on the same principle; lots of flashing lights and characterization.

I would be extremely surprised to see something branded like the FarmVille page.


The one thing to be said of online casinos is that they offer good protection against underage gamblers. Unlike a fruit machine in a pub, you can't just wander by and anonymously put money in. The payment systems generally prevent registering/depositing by under-18s. And even the Gibraltar gambling commission (of which Zynga falls under) is very strict about preventing minors from playing.


In Las Vegas, there are slot machines with all sorts of cartoons (Disney characters, etc). But if you look under 18, and you walk up and touch them, security is going to appear out of nowhere and ask you to leave.


There are PopCap themed slot machines already. Their characters are just as "kid friendly" in the sense that they are simple and stylized, but again PopCap's products are for adults and not kids.


Simplified shapes? Must be appealing to all small children! I remember being a kid and I liked cooler, detailed things. Likewise as an adult I really appreciate simplified designs. It may appeal to some kids but not all.

UK being a nanny state is not a good thing. It is the job of the parent to give and take access to things. Let's ban all graphics because they could appeal to some kid out there whose parents are irresponsible.


Simplified shapes?

I shouldn't have to say this, but you know it's not the same thing.

UK being a nanny state is not a good thing.

I agree, and it is all too easy to say "BUT WON'T SOMEONE THINK OF THE KIDS!"

It is the job of the parent to give and take access to things.

But how far do you go with this? Should parents keep their children in a virtual home prison? Basically, where do you draw the line between "Parents, stop your children doing X!" and "Parents, your surveillance is evil!"

It's not easy. One thing we should be able to agree on, though, is that using childrens-book cartoon characters in gambling products does no-one any favours.


>One thing we should be able to agree on, though, is that using childrens-book cartoon characters in gambling products does no-one any favours.

FarmVille was never made for kids or to appeal to kids. Children are not the only ones who like cartoon characters. None of this is marketed to kids. If they marketed on the same channels or sites kids go to then I'd agree with you but as is aesthetics alone is not enough.

Just because it does not appeal to you does not mean it doesn't appeal to other adults. It does not mean it automatically appeals to kids either.

>Should parents keep their children in a virtual home prison?

I'm not about to tell parents what to do, but if I were a parent I would want my kids to be as wordly as possible and to understand the way things work as soon as possible. Understanding that gambling is not a way to make money (unless you own the machines) is a good thing to know. It's not about being a hawk and watching every action, and banning things so there is no chance of anyone being exposed. It's about building up key knowledge, allowing them to make mistakes, and having a positive enough environment where they can safely learn from their mistakes.

Most people who do gamble with slots do it for entertainment only: http://www.emeraldinsight.com/journals.htm?articleid=1705333...


Why the UK isn't as puritanical as the USA and gambling has been legal for a long time.


Why the UK isn't as puritanical as the USA

Yes, but the Gambling Commission is quite-straight forward about not encouraging children to gamble:

To protect children these should include, for example... not deliberately providing facilities for gambling in such a way as to appeal particularly to children and young people

http://www.gamblingcommission.gov.uk/frequently_asked_questi...

Gambling has been legal for a long time.

Yes, but only kinda-sorta. Until quite recently (2005? 2006?), there was no way to walk into a casino and start gambling straight away - you had to join as a member, and wait 24 hours.


Well true but a lot of adults play farmville and that cutesy cartoon style is used by many bingo sites with out problems.

And betting shops have been legal since the 60's I can walk in place a bet on any high street since the 60's

The casino membership is a bit ott typical British "elf and safty mate" over the top regulation. I don't drive and don't have a passport so i have difficulty in becoming a member.

Its the proliferation of fixed ods machines in bookies that needs looking at




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