given nearly every country has some form of gambling regulation, someone certainly thinks their values, with regards to gambling, should be imposed on the masses, yes.
Given that Zynga has hired skinnerian behaviorists, and that they optimize their games by the effect on their bottom line (not entertainment value), I expect more than a few single mothers to spend their money on empty facebook thrills to the detriment of family life and the UK in general.
Most everything you do in life is chasing highs and reinforcing biological addictions or psychological habits. Going for a run? Chasing that runner's high, scratching that addiction itch. Having sex? Getting that orgasm high, scratching that addiction itch. Eating food you love? Getting that sugar high, scratching that addiction itch.
Utilitarian gamblers, in essence, are looking for something to do. Many are seniors, who are looking to kill time, reduce boredom, or simply get out of the house – and they are less motivated by financial rewards or excitement. Some enjoy people-watching as much as the actual slot play.
Excitement gamblers are looking for a buzz – the thrill of winning a jackpot, relaxing and having a good time. This group doesn’t like progressive machines with bigger payouts because they don’t pay off frequently enough to provide the excitement.
Multipurpose gamblers tend to be younger, less educated, have lower household income, and are less likely to be married and own a home. Their motivation is to have fun and win money, and they are attracted to themed games and other machines they consider “lucky” or fun to play.
Relaxation gamblers were the most educated and well-to-do, and played slot machines for the socialization and fun. However, they also like to stay within their denomination – usually 25-cent machines or $1 machines, and often look at slot play as a way to relieve day-to-day stress.
