This might be a pretty common insight, but each user has their own style of keyword entry. Also, there would be changes across cultural groups.
Say I was looking to buy a car, I might enter:
"automobile sales Washington showroom"
someone else might say
"buy new car local dealer"
How can intention be measure by keywords alone, when those keywords for any intention vary across individuals and cultural groups? Synonyms are common too. I guess that is the algorithm's problem, not mine. But, often I have to rewrite my search to better express my intention, and rarely do I venture beyond two search results pages.
Say I was looking to buy a car, I might enter:
"automobile sales Washington showroom"
someone else might say
"buy new car local dealer"
How can intention be measure by keywords alone, when those keywords for any intention vary across individuals and cultural groups? Synonyms are common too. I guess that is the algorithm's problem, not mine. But, often I have to rewrite my search to better express my intention, and rarely do I venture beyond two search results pages.