>The site is really cool but to me feels too much like a fancy Flash page of old, just made with HTML. It's simply not as effective at presenting information as a traditional, scrollable webpage, for instance you can't use your browser's in-page search to look for keywords.
This makes the assumption that the raw details is the only information they want to convey.
Communication works in many levels. The presentation (form) level is just as important. The designed this way to communicate inside the very the design of the page ideas about the exclusiveness, high-techness (sic), etc of the product.
I'd say this implicit stuff is even more important to them than the actual raw information.
This makes the assumption that the raw details is the only information they want to convey.
Communication works in many levels. The presentation (form) level is just as important. The designed this way to communicate inside the very the design of the page ideas about the exclusiveness, high-techness (sic), etc of the product.
I'd say this implicit stuff is even more important to them than the actual raw information.