You would, of course, prefer something like, "iOS 7 reset creates new opportunities for Developers" or "iOS reboot creates conditions ripe for disruption" or, ....
Honestly - "Fertile Ground" is a pretty damn good title. I can already imagine people casually discussing it at WWDC "Did you catch Marco's "Fertile Ground" post?"
I would be happy with "Apple's iOS 7 is Fertile Ground", "Hands-On with Google Glass", and "Two I's for Productivity: Interesting and Important Tasks".
Of course, these have all lost their Zen master cachet, but for me that's a distinct advantage. Good writing doesn't need to be cool.
He has a lot of titles like, "Mountain Lion" and "Walter Isaacson’s ‘Steve Jobs’ " and "You Do Not Need to Manually Manage iOS Multitasking " but he also mixes things up (in a positive manner, I would argue), with, "I’ma Set It Straight, This Watergate " (about iBooks Author not following standards for eBooks), and "Get the Fainting Chair" - about Google being shocked by Apple not renewing their license for Google Maps on the new iPhone.
I guess it's unfortunate that Blogs don't have subtitles.
Honestly - "Fertile Ground" is a pretty damn good title. I can already imagine people casually discussing it at WWDC "Did you catch Marco's "Fertile Ground" post?"