To be clear, I think that IE can be a good complement to advertising in some industries and use cases, but I think it's a poor wholesale replacement.

I just think customers are bad at describing what they like/want. They need to see it. That's why product demos, movie trailers, and coupons are an effective call to action.

But no reason to believe me -- anyone's free to test with an IE-driven offer. No reason why it can't coexist with advertising.

(oops, replied to my own post instead of hitting edit)