I'm thinking of what the article said, "doing a good job for Microsoft's shareholders" as Ballmer claimed. He did in fact not do that. Please look up the share price, it has been flat below $40 during his entire reign. And MS isn't issuing some amazing dividend either.

I think the article does a pretty good job of elucidating why the traditional view that a manager's job is to generate the maximum profit for shareholders (narrow view or the Milton Friedman mantra) no longer works - yet the contemporary holy grail as taught in management schools that advancing a broad range of stakeholder interests and also pursuing corporate social responsibility agenda (broad view) does seem to work.