Just wanted to chime in that I pre-ordered the gold 5s and am still waiting for it, however, I did go into the Apple Store over the weekend and take a look at a gold one and, boy, it's not really that gold. It's not bling or shiny, it's really subdued and muted, more like a light champagne than anything really eye-catching. In fact, when I picked it up I actually thought it was the silver one and started looking around for the true gold iPhone. That's how subdued it really is.
Everyone I know has also ordered gold. My guess is that it's the new color so everyone wants the new stuff. Gold may become the most popular color yet.
The point I inferred was that some people want the gold iPhone simply because they like the way it looks and not because they want to signal the world that they own the latest iPhone.
Is he chiding the reader? I just felt that he pointed out that those things are fashionable right now, even though a lot of us in the tech crowd think they're silly - just like the gold iPhone.
buy the black/white one and you may have to actually engage in conversation. Buy the golden one, everyone knows.
It is like buying a $30k audi A1 with a custom made $500k engine and drivetrain. If you just buy the $300k R8, everyone will know you have the disposable income. the custom A1 or a spiffed up TT though will be much more fun if you actually race it though. which is not relevant here as we are only talking about style since the phones are the same.
So, everyone only wants the golden one for the smug feeling when they take it out of their pockets. And that sells, as the article proves.
Also, any fashion study will tell you that a brand can't launch a 'thing'. Gold phones are NOT in fashion. they may be if enough influential people wants to partake in the smug feeling mentioned above. But until that happens, it is just a very temporal thing that will only last until samsung launches a golden one.
>Apple didn’t release something out of style to which mindless sheep are flocking because it’s new. Apple released something in-style to which millions are flocking because it’s attractive.
I'm sure there are plenty in each camp. There are people flocking towards it because it's now. And there are people buying it because it's attractive.
Sometimes new is attractive. I know at least 3 people on my own Family Plan are getting silver or gold because they are 'tired of black'. No big deal.
I think a lot of people get too worked up over other people's personal opinions. And in the end, I'm not sure that anyone will really care about the color (gold, black, or whatever) in 2 weeks.
I think that there is a 'self definition' (whether right or wrong) that takes place with a device decision. When people choose an iPhone or Android phone, they start to identify with that brand. The same can be said of color.
Back in 2007 I remember listening to a student and his father shopping for a Mac. He refused to buy the lower cost white one because it was girly. He had to get the top of the MacBooks black model.
I think the self definition aspect of the purchase lasts much longer than a couple weeks.
That's a fair point. I remember buying 'up' on a road bike for the color I preferred. So you're right there.
Maybe I think it lasts a shorter time because I was almost entirely apathetic towards which color I got this time around. I ended up with black (space grey) because that's what the store had when I got there.
Just like my bright white Sony Ericsson that I purchased 6-7 years ago, I'm looking to buy the gold iPhone mostly because it is highly visible in low-light situations.
Waking up, going to sleep, stumbling around in the dark, the gold phone will be a lot easier to locate than my current black one.
So, he's not 'mindless flocking sheep' because he wants new device from apple. He wants it because it's fashionable. I can't help it, but it sounds like 'mindless flocking sheep' to me, too.
techies don't want the bling crowd to encroach on their territory?
If anything, its a gift to the snatch and run crowd.
Sadly there is a clique out there that sees status in what type of phone or laptop you have. Its this generations 3 series. Personal expression of wealth, or pseudo wealth. Jersey Shore, Kardassians, and the ilk.
The techies reject this use of their ___domain, hence the disdain expressed by many. My opinion, gaudy.
I don't think this is an accurate distinction at all. Conspicuous consumption is everywhere, even within techies - you really don't have to reach as far as Jersey Shore and the Kardashians to find people who wear their electronics like jewelry.
Hell, even Uber is conspicuous consumption in a lot of cases. Why roll up to the club in a cab when you can do so in a sleek, black SUV? And we know how popular that is with the technology crowd.
The "techies" have not rejected this use of their ___domain, they're just a little peeved that they no longer have monopoly of using technology as bling.
Hell, the very first iPhone quickly became a status symbol, since it was both expensive and had a very distinctive, trend-setting design. For a a brief moment, it was a pocket computer to the digerati, and a fashion accessory for everyone else. (Actually, I'm not sure that's changed much...)
Re: "Snatch and Run" - if the anti-theft properties of IOS 7 hold up, then it may the opposite - a "Gold iPhone" may be seen to have significantly less resale value.
There is. If you lose your phone, you can remotely disable it. Your AppleID and password are needed to re-enable the device, or to factory restore it. In other words, short of some software vulnerability, it is not possible to use a stolen iPhone with iOS7 except as a paper-weight. And, although there surely will be some software vulnerabilities, it will definitely increase the bar for profiting from a stolen iPhone.
Additionally, when you connect an iOS7 device to a new computer, you need to unlock it and confirm you trust that computer before it'll talk/sync to it (before that, it just treats the computer as a charger.) Which will stop unqualified attackers (who aren't aware of DFU mode) from just swiping your phone and putting their own stuff on it, or attempting to naively restore it.
I really don't understand how an industry rooted in one of the shallowest, most manicured places on the whole planet can be so sanctimonious about other peoples' lifestyle choices.
Jeez, there is just so much wrong here. "Territory"? This is a mass-market product. Has been from the start. And the techie resentment you're espousing so well is another matter unto itself.
It's easy to pretend that we don't care what other people think.
The gold colored iPhone is polarizing. Those that don't like it care that others do like it, and want to convince people to agree with them. (and vice versa).
Well, I waited outside the Los Gatos store for 36 hours, 1st in line and I got the ONLY gold iphone. People behind me were mad and one lady offered $100 + a 16gb Space Grey to give up the gold iPhone. I declined.
Why did I want one? It is different. It is not the typical white and black that we have come to expect. It really does look nice! A change of pace.
It's just the easiest to discuss. Everyone can have an opinion on color, even if they're not technical. Personally, after playing with it for a bit, I think the camera is the most exciting asepct of the device, but it's not nearly as entertaining (or easy, or contentious) of a subject
Desktop PCs used to be beige, or rarely black. Now they come in colors with LED lights, and all kinds of decoration.
Cars used to come in black, now they have colors.
It's like that for everything - at first you just want the thing for the functionality. Later you also want it to look nice.
I've sometimes waited to buy a new gizmo till I see it offered in colors - that's my sign that the product is "finished" and is as good as it's going to get. (It's true for games too - do you know games where you can change the color/outfit of the character?)
Amusing how "we" can rationalize everything - love the "product is mature" line of reasoning. So if a company stops innovating, we can now say it is an indicator of maturity :-)
I got the pink iPhone 5c 'cause I like that color and they don't have purple. And it makes good conversation about how pink is "for girls" but that's just society telling you that, I'm a rebel!
The images on apple.com make it seem closer to red. Maybe it's my monitor here are work (though other colors seem fine). Nothing wrong with pink, but you're braver than I.
Edit:
I went back and some of the other pictures make it a bit clearer. Also the selection says pink in the html so I guess it must just be my eyes.
It's really hard to separate one's thinking from current trends and fashions, but I try my hardest to do it. I don't think most do, though, or even realize how influenced they are by their environment.
Even if no one wanted the gold color, the babble in the press is gold itself. I wonder how much of this was foreseen, or even instigated by the PR flacks.
I see it as common marketing strategy. It's all about shifting the conversation from "do I really need an incremental smartphone upgrade?" to "are you getting the gold or sticking with white?" I realise its significantly more nuanced than that, but at the core, its subtly changing the decision process of the consumer.
The comments in this thread, the blog post itself, and all the other media coverage, is all playing the same game; it underpins most tech coverage - be it android/ios, xbox/sony, mac/pac - its about setting up either/ors and removing the decision of none.
Why is this even significant? The OP's logic makes no sense. He claims that gold isn't for mindless fanboys who want the new thing because it's new, but then claims that gold is for mindless fanboys who want the new thing because it's shiny and gold instead.
Everyone knows that caring about what other people are wearing or what device they have is childish; and also, handle bar mustaches and unicycles are for complete tools.
