I've just integrated all of our 7,000+ products into Amazon and one of the things Amazon is trying to do now is persuade us to use Fulfilled by Amazon (FBA).
It's quite attractive to us as a retailer as they take all the negative feedback, handle returns, etc etc. FBA makes us, as a retailer, look good and saves us money (no shipping costs), while protecting our reputation.
From a logistics point of view it simplifies things immensely (we just need to manage stocks in another warehouse).
I would love to chat with you (email in profile). We have 20,000 products in FBA right now and I've been selling on Amazon for years with separate companies. The only issue is that you can't ship international multichannel yet, even if you get your products approved for Global Export.
The odd thing I see with fulfilled by Amazon is that nothing is necessarily stopping them from buying the goods themselves and selling them in the long run if they see fit.
It's quite attractive to us as a retailer as they take all the negative feedback, handle returns, etc etc. FBA makes us, as a retailer, look good and saves us money (no shipping costs), while protecting our reputation.
From a logistics point of view it simplifies things immensely (we just need to manage stocks in another warehouse).
Coding this should, however, be interesting :)