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I think I answered that here: https://news.ycombinator.com/item?id=6600121

There are people out there who love the bloggers/writers they follow and will support them. A newsletter is a great way to trade exclusive access for money.

The kind of newsletters that publishers will use HappyLetter for aren't the marketingy kind you're used to. These publishers probably won't have a different product to sell where a newsletter is part of a lead scoring or funnel process. To them, the newsletter is the product.




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