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$3.00 per active user? That's how much a facebook app is worth. (clutterme.com)
11 points by blored on Oct 11, 2007 | hide | past | favorite | 6 comments



fair warning: the business model

1. port useful web app to fbml 2. ??? 3. profit

hasn't worked very well. at least the top 50 or so apps seem designed solely to be viral and center around communication or self-expression. sugar, not vitamin.

clutterme appears more utilitarian and (imho) doesn't fit the mold of the typical viral facebook app. we came to the same conclusion for what we're doing and have made our facebook app strategy much lower priority -- and when we do facebook apps, they won't be straight ports of our main app. just something to think about.


Another interesting point that was made at FacebookCamp2: if a facebook app is taking more than a week to make, it's probably too complex to succeed. Pretty much all the presenters said their apps took up to one week to make.

Which just serves to support your point, I think.


Why is everyone acting like this is a mature platform?


Good point, I'll put that in there, I think.


Oh yeah for sure. We already have a quasi ClutterMe facebook app hacked together, it's not viral at all, like 65 users, 3 active.

We decided to make something a lot more sugary. We'll see how it goes. I'd say what it is, but that would just spoil it.


For those who don't read the article, his claim is that each active user is worth $3.00 annually.




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