So is the target audience non technical people (or people who can't be bothered)? Sounds like a good idea. I love jekyll, but I can't recommend it to anyone not comfortable with HTML and CSS.
That's the exact same problem we had, and all of our potential clients had. We want to make it easier to use, more accessible.
We talked to 3 types of customers. The non-technical were largely disinterested. We're still too early for that. Agencies were all over this for their clients though. Great feedback from them.