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True enough, but the online ad business is inextricably tied to the online publishing business.

AdBlock is a problem [1] because if you're using it then how would you even know that my banner ads are all respectful and relevant?

Like I said: I understand it isn't your problem to figure out how the sites you enjoy will stay in business. But I think it's worth thinking about.

> It's his job to find a way (hint: meaningful content) to get revenue

You mean sites should charge to read their content? How else does one turn meaningful content into revenue without ads?

([1] I actually don't think it's much of a problem at all... yet)




"AdBlock is a problem [1] because if you're using it then how would you even know that my banner ads are all respectful and relevant?"

That is the nice part about ABP's whitelist -- respectful ads are shown, and bad actors are punished. Better still, if you disagree with ABP's judgements, you can (a) disable the whitelist or (b) use a different ad blocker. It is a great idea for what amounts to an industry-wide problem.


That's definitely an interesting solution: an independent authority who judges ads worthy.

I question how independent ABP is, though, when their (only?) revenue comes from the fees sites pay to get on their whitelist. It gives the appearance of a shakedown.

With the default set to block, it's kinda rough on the little guy, too.




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