Heh, ad blockers are both a solution for the users and a problem for the advertisers and publishers.
But they were created to deal with the insanity of the latter - with an ad blocker (and that probably includes JS blockers nowadays), you don't get all the wonderful pop-ups, pop-unders, sliding ads, floating survey invites, half a dozen text and image ads advertising often unrelated stuff, the super annoying audio coming from who knows where, unexpected redirects, the lost seconds while you wait for the page to load, and more.
If advertisers used better ad targeting, fewer and less intrusive ads, that would definitely reduce the number of people who install ad blockers.
I also see in the wild much higher occurences of ad networks serving up survey content recently. This is really an implicit acknowledgement that widespread adblocking is taking toll on the bottom line and their proposed solution is for DEEPER mining, not less of it. They're fishing for data on a level that's impossible with a standard ad+tracker.
But they were created to deal with the insanity of the latter - with an ad blocker (and that probably includes JS blockers nowadays), you don't get all the wonderful pop-ups, pop-unders, sliding ads, floating survey invites, half a dozen text and image ads advertising often unrelated stuff, the super annoying audio coming from who knows where, unexpected redirects, the lost seconds while you wait for the page to load, and more.
If advertisers used better ad targeting, fewer and less intrusive ads, that would definitely reduce the number of people who install ad blockers.