Step #1: First get some sort of analytics telling you how people use the app, for how long, etc. Look for ways to get data on what people actually do with the thing so you can tell if there are points that cause it to stop being used.
Step #2: Start building a way to reach your audience. Look for ways to get people to sign up for a mailing list for updates, or some way to keep in touch.
Step #3: Increase engagement (if needed). Consider adding a quick non-intrusive splash/notification about new things in the app as they are released.
Step #4: Monetize, most likely via either a premium version or in-app purchases. You could allow simple paid upgrades for the more advanced features, akin to Paper for iOS. Make sure that you do not impinge on the original free functionality outside of what is necessary. 3 minute screencasts for free is a good way to do it, but I would add a watermark somewhere on the video in free versions.
Of course, these are all off-the-cuff recommendations so I would use a generous amount of salt when considering them. That said, I'm going to go download it now because the app could quickly become what I need for my business.
Step #2: Start building a way to reach your audience. Look for ways to get people to sign up for a mailing list for updates, or some way to keep in touch.
Step #3: Increase engagement (if needed). Consider adding a quick non-intrusive splash/notification about new things in the app as they are released.
Step #4: Monetize, most likely via either a premium version or in-app purchases. You could allow simple paid upgrades for the more advanced features, akin to Paper for iOS. Make sure that you do not impinge on the original free functionality outside of what is necessary. 3 minute screencasts for free is a good way to do it, but I would add a watermark somewhere on the video in free versions.
Of course, these are all off-the-cuff recommendations so I would use a generous amount of salt when considering them. That said, I'm going to go download it now because the app could quickly become what I need for my business.
Thanks for making it :)