Mark Hughes, the CEO of Buzz Marketing was former VP of Marketing for Ebay's Half.com, Hughes grew eBay's Half.com from zero to 8 million customers in less than three years. DId you hear about a town that changed it's name to Half.com - that's Hughes who managed to create the first dot-com city in America. The buzz generating event was dubbed by Time magazine as "one of the greatest publicity coups" in history. 19 days after his Half.com Oregon event, eBay contacted Half.com and later acquired the company for over $300 million. Mark is the author of the best selling book "Buzzmarketing: Get People to Talk About Your Stuff."